Customer Satisfaction NOT Guaranteed
A major determinate of a companies success or failure is customer satisfaction. If a consumer buys your product and are in fact unsatisfied with that product what are you as the supplier willing to do about it? After reading Seth's misfortune with his tea kettle I really contemplated on how customer satisfaction can really effect that reputation of the company. First of all, why a company would sell a tea kettle that would melt is beyond my comprehension. But the fact the company provided poor service after there product failed would be the end of business with that consumer. Providing good customer service is showing how much your company really cares about the consumer. If a faulty product some how reaches the hands of a customer the company has to do something to fix their bad product. It could be a refund, sending them another product or at the very LEAST picking up the phone!
